What is the difference between a smoke screen and a legitimate concern?

Prepare for the Aptive Smoke Screens and Objections Test. Enhance your sales skills with engaging questions, detailed explanations, and expert tips to overcome objections. Achieve success on your test!

Multiple Choice

What is the difference between a smoke screen and a legitimate concern?

Explanation:
The main idea is to distinguish intent and outcome. A smoke screen is a deliberate delaying tactic meant to sidestep addressing the real issue, often showing up as vagueness, shifting topics, or introducing obstacles that don’t really affect the decision. A legitimate concern, on the other hand, is a real, specific issue that matters to the customer and needs a clear, honest response so the issue is resolved. When you encounter a legitimate concern, you address it with facts, options, or a concrete plan so progress can be made. When you spot a smoke screen, you respond by clarifying the real issue, offering concrete information, and guiding the conversation toward a solution. In short, smoke screens delay, while legitimate concerns require answers and resolution.

The main idea is to distinguish intent and outcome. A smoke screen is a deliberate delaying tactic meant to sidestep addressing the real issue, often showing up as vagueness, shifting topics, or introducing obstacles that don’t really affect the decision. A legitimate concern, on the other hand, is a real, specific issue that matters to the customer and needs a clear, honest response so the issue is resolved. When you encounter a legitimate concern, you address it with facts, options, or a concrete plan so progress can be made. When you spot a smoke screen, you respond by clarifying the real issue, offering concrete information, and guiding the conversation toward a solution. In short, smoke screens delay, while legitimate concerns require answers and resolution.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy